CAPTURE THE COMEBACK

Target Audience: Adventure-seeking Gen Z athletes who use Go Pro for themselves and to capture others.

Life is about discovering new perspectives, and GoPro aims to inspire people to explore more. What if GoPro encourages personal growth? GoPro doesn’t just capture the successes, they capture the hard moments, the learning opportunities, and the times when you feel like giving up.

Go Pro launches a series of classes in partnership with organizations such as Skate Like A Girl, MeWater Foundation, and Rise. All organizations looking to empower youth and create safe and healthy environments of athletic growth.

Go Pro reusable camera case, once opened LED lights light up around the case.

Whats Inside?

• Limited Edition access to VIP purchase program giving recipients the chance to receive discounted Go Pro products.

• Newest HERO12 black camera and accessories

• Free code for Premium + subscription plan

Art Direction: Brooke Sturgis, Mia Turcchi, Hannah Campbell and Anna Royal

Copy Writing: Sophie Centazzo

Film Production: Swen Richter and Brooke Sturgis